If you have been using LVI, the tool that allows you to obtain phone numbers and emails of Directors, Managers and Purchasing Decision Makers on Linkedin, it is likely that you have been able to build a large email database of potential customers for your company.
In fact, if you have requested at no additional charge our Google Sheets Integration, you have First Name, Last Name, Title, Company, Industry, Location and first line of the reply of each person who has responded to your messages in a sorted database ready to be used.
The question is, what else can you do once you’ve managed to get your potential customer’s contact information?
- First of all, make sure you are doing the right follow up to all the people who have given you their contact information. The most common mistake is to send an email with information and not follow up properly, which causes most opportunities to be lost simply because of lack of follow-up. Here you have a detailed guide of what we recommend to do, including templates detailing how often you should contact your potential customers and what to say at each step.
- If you are sure that you are doing all the recommended follow-ups and according to the guide we provide, it’s time to take the next step. You can use for example the mailing list to re-engage your prospects through a Retargeting campaign on Facebook Ads or design an email marketing strategy, which is efficient for people to remember you and increase the response rate to your emails or calls.
How do we do it at Five! Media Lab?¿Cómo lo hacemos en Five! Media Lab?
To make it more practical, we will tell you the strategy we have been using for years in Five! Media Lab for the marketing of all our services:
a) We contact our potential clients on Linkedin, using our own tool, LVI.
b) Each person who responds by providing an email is enrolled in a sequence similar to the one we provide you in our Follow Up Guide, with the objective of making a demo of our services. Our emails are always focused on getting our potential client to schedule a meeting with us through an agenda where you select the day and time that is most convenient for you.
c) In parallel, we upload our contact base to Facebook Ads, and we have a permanent campaign with the same posts that you can see in our social networks, which is only seen by those people that we have contacted on Linkedin and have provided us with their contact information. This way, we target our advertising exactly to those who may turn out to be our clients and this is how they remember us, contact us or schedule a demo with our team.
d) Finally, we have a strategy of sending quality information once a month to our contact base. There we focus on generating value by providing quality information and success stories that position us as a reference in the segment and allow more people to know how we work.
With all this circuitry in place, customer acquisition becomes automated, where you no longer have to worry about going out looking for customers, but simply focus on reacting to each response. It’s the difference between a proactive strategy, where you do all the effort, and a reactive one, where the effort is done by tools like LVI, and people can focus on more relevant tasks that allow you to scale your business to the next level.
If you have not yet tried LVI you can request a Free Trial per company here, and if you need help defining the next steps to LVI and want to do your best, you can request a quote to receive advice directly from our team, with over 20 years of experience in Marketing and Sales.